![]() So, human versus non-human is 50/50 split across the board. So, is there a particular ratio for human versus self-service, automated engagement? Of course, the buyers are more informed - there’re so many other new delivery mechanisms - but they don’t want to talk to a robot they want to talk to you still. So, the main point is not to feel that it’s out of our control by using the construct and being measured and smart as listening to people. At the end of the day, people are still looking for it and that’s the top reason that buying processes are being stalled - because we’re not being responsive enough to people are looking to buy. And I think that’s also why webinars are so important at the end of the day is because, sure, they can be condensed down made into a video. So, I think it’s really about dispelling some of the myths that we’ve heard about the fact that people have made up their decisions before they even contact you so put out a bunch of white papers, and hope people read it. They’re looking for opportunities for both human and non-human interaction, but human interaction is still ranking is the top way that people want to hear from us. There’s been a lot of market hype around the fact that people make up their decision about what they’re buying before they even engage you - so, like, you’re out a lot at the end of the day. So, I think what the data shows us is that it’s still the blend between human and non-human and still a healthy mix between self-service and actively engaged, and I think that’s really the core principle. What, in your opinion, is a good marketing mix that resonates? So, the subject of your talk today was engaging modern B2B buyers and creating a marketing mix that resonates. What follows is a brief Q&A, lightly edited for clarity, brevity and context. , I had the good fortune of sitting down to discuss ongoing trends in the B2B marketing space with Keith after her presentation (which you can watch a recording of here ![]() Seeing as the SiriusDecisions Summit is less than a week away, we thought it’d be a great time to resurface one of Webinar World’s keynote discussions - articulated by SiriusDecisions’ own Senior Research Analyst, Cheri Keith. (It’s taking place on May 31 in Sydney’s Hyde Park - you can find more details here ![]() The second is our APAC variation of Webinar World 2018. The first conference the SiriusDecisions Summit in sunny Las Vegas. It’s now early May and we’re gearing up for yet another conference. ON24 held Webinar World, its annual event, in early March of this year. ![]()
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